The new name reflects the company’s goal to introduce its services and products on foreign markets. The creative concept was done by Flamesite, mercantile goods and the website were designed by FG Forrest.
“There were two reasons for rebranding the company. Firstly, the original name ERIKA was created in 1997 and after 18 years on the market, the time has come to emphasize that we are primarily a provider of electronic payment services and that our solutions are of a global character, meaning that they can be used anywhere in the world. This is closely linked to the second reason – our ambition to penetrate foreign markets,” says Pavel Zákravský, managing director of GLOBDATA a.s.